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一笔外贸订单的顺利成交和完成需要经过非常多的细节沟通，包括从最初给潜在客户发送开发信或回复询盘，到最终客户收到或物后的售后跟进和维护。整个外贸业务流程中的每一个细节都需要业务员能够准确、及时地和国外客户进行有效沟通，这样才能确保每一笔外贸订单的高质量交付以及后续的持续返单。
因此我们业务员在平时工作中进行积累和总结或者通过学习整理出一套流程化完整的邮件模板，从而让我们在以后的跟进于沟通中能够高效省时，最大程度上提升我们客户开发跟进工作的效率和效果。
外贸函电模板主要包括：
（1）开发推广介绍
（2）前期询盘跟进
（3）报价方案跟进
（4）合同拟定阶段
（5）预付款项落实
（6）生产跟进反馈
（7）尾款催收确认
（8）发货情况跟进
（9）清关收货跟进
（10）售后跟进模板
（11）客诉处理跟进
Dear Linda:
We received your promotional letter and brochure today. We believe that your products would do well here in Mexico.
Kindly send us further details of your prices and terms of sale. We need you a favor to quote at competitive prices in order to secure our business. We look forward to hearing from you soon...
Best regards,
Julian
Dear Julian:
Thank you for your feedback. We have accepted your offer on the terms suggested. Enclosed with a special offer that we believe will meet your price expectation. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.
Linda
Thank you very much for your order for 500 intelligent laundry machines. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.
Thank you for your update info. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders.
At present the best discount offered for a quantity of 500 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.
（备注：拒绝客户降价需要提供一定的缘由，同时也要跟客户诉下苦！可以参考双方各退一步的合作方式。）
商务英语函电是国际商务往来中经常使用的联系方式，是开展对外贸易业务和有关商务活动的基础及重要工具，因此,熟悉运用并正确理解商务英语函电出现的新特点，是顺利进行商务业务活动的前提和条件。
（一） 作用地位中心化
随着世界一体化步伐的加快，国际间商务合作日益加强。在我国加入世界贸易组织后，与其他成员国的经济交往日趋频繁，对外经济贸易和技术合作迅速发展。对外贸易不断发展，而商务英语函电在当今世界贸易蓬勃发展之际，是国际商业交往中必不可少的手段，对外贸易的各个环节大多通过函电进行。从建立业务关系到达成交易，执行合同，以及执行合同过程中的纠纷等，大都需通过函电解决。因而，对外贸易又被称为“单据贸易”。在对外贸易的操作实务中，贸易各环节所有的交往函电都构成重要的依据。特别是当产生贸易纠纷时，它有可能左右纠纷解决的结果。对外贸易越来越依赖于单据交换的过程，商务英语函电的中心化作用也日渐明显。
（二） 传输方式信息化
We received your letter today and have informed our customers of your situation. As requested, we have instructed the China Merchants Bank in Shenzhen to extend the L/C up to and including October 30. Please keep us abreast of any new development.
We have received your solution and have studied it carefully. However, the price level in your offer is too high for our market, If you are prepared to grant us a discount of 10% for a quantity of 500, we would agree to your offer. You should note that some price cut will justify itself by an increase in business.
We hope to hear from you soon.
Thank you for your letter of July 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the China Merchants Bank in Shenzhen to open a credit for US$150,000 in your favor, valid until . Please advise us by fax when the order has been executed.
商务英语函电是对外贸易领域人们借以沟通的书面工作语言, 以外贸知识为背景。以外贸语言为载体的电子书信。 商务英语函电是对外商务交流的主要途径之一。但在信息化高度发达的今天，该信件并不局限于纸质信件，也可以是电子邮件、传真或MSN。。它是函电发出者编码和接受者解码的过程。顺利编码和解码的过程就是利用函电交际的过程。商务英语函电最常用的内容包括：建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。
Inquiries regarding our new product, Intelligent Laundry Machine, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best Laundry Machine available. Enclosed is our brochure.
通常根据支付方式不同，我们需要做的跟进工作也不一样。
【1】对于T/T电汇付款，我们需要根据客户提供的付款银行水单进行订单款的查收核实并且在核实后邮件告知客户。
【2】对于信用证支付方式，那我们需要做的就是：
（1）催证：催客户开立信用证
（2）审证：审核信用证各项条款，确认信用证有效后安排后续生产和跟进。
（3）改证：对于信用证条款有错误、或条款有异议不能满足的需要发送改证信息给客户做好相关修改。
We are sorry that causes completely beyond your control have made it impossible for you to keep the shipment date of . Since you have failed to uphold your end of the agreement, we find it necessary to cancel our order. Unfortunately, our buyers cannot wait indefinitely for the units. We are sorry that it is necessary to take such a drastic step.
It has come to our attention that your payment is 40 days overdue. The units ordered were delivered to you on October 26 and were invoiced on October 30. Payment is due on October 30. We look forward to seeing your remittance within a week.
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