扫码手机访问
40
微信扫码分享
商务英语信函的写作
商务信函写作能力直接影响到买家对公司的评估,给客户的每一份信函、邮件或者传真,都代表着公司的形象,显示公司的水平和实力。同时,也可以用这种方式来评估和了解买家。商务信函写作决定了是否以专业的方式跟买家进行有效的沟通,在业务往来中占据着举足轻重的地位。因此商务信函的写作技巧是国际商务人员必须掌握的一门重要功课。
因此要符合上述交流的要求,并且树立起专业,以顾客为本和思维清晰的形象,要注意的一些问题如下。
一、读者
了解读者是成功的关键。无论任何交流(无论是文书的还是口头的交流)的首要原则即便是了解听众,一切都围绕着这一原则进行。
二、遣词
简单的词效果是最好的。阅读理解研究的结果显示,如果文章的难度稍稍低于人们通常的理解水平,那他们理解起来就会更快。在生意场上的人,无论是老板还是打工族都没有时间为了看懂生词而去。所以为了确保普通读者正确理解你的意思,尽量挑选短小精悍的简单词汇。这样也就减少了产生误解的可能。行话仍有用武之地。行话是在特定的团体或行业内使用的专业语言。如果给这样的团体写信,行话就能比平常的`语言更清晰更准确的解释某些概念,也有助于于技术人员读者建立起和谐友好的联系。
三、造句
句首、句尾的内容应该得到突出。人们在看电视情景喜剧时也是这样一个情形,他们一打开电视,因为熟悉剧情的发展看到中间就会开溜去看其他频道,然后再回来看结尾。因此别把重要信息埋没在长句的中间位置,这样可能会被人忽略漏看。商务应用文句子的平均长度为15 到18 个单词。这是使读者能够快速理解句意的最佳长度。如果超过18 个单词,读者看到这种句子要么会跳过中间的细节,要么就会错误的理解句意,因此长度应切成两到三个短句为宜。最佳的商务信函应该由长短不同地句子组成。太多长句会使人不知所措,太多短句则读起来像是小儿絮语,长短句交错的文章对读者最具吸引力。标点超过四处的句子令人难以卒读。句子因为太复杂而需要那么多的标点的话,读者是很难读懂的。把这样的长句断成两句或更多的短句,这样有助于有逻辑地清楚明白地表达观点。表达三个乃至更多观点时使用列表是最好的办法,标题式的列表可以帮助读者迅速掌握要点,而且也留有空白的间隔。
四、分段
信函、备忘录和报告的起始段落与结尾段落的长度不应超过三到四行。从心理学的角度上看,如果段落过长,就可能使读者不愿意花时间继续看下去。结尾段落也应该简短扼要,明白说明读者应该采取怎样的行动。意思表达的越清楚越准确,越有可能得到想要的效果,位于信函、备忘录或报告肢体部分的段落绝不应该超过8 行长。今天的读者已经不习惯长篇大论,他们会撇开中间的段落之看第一和最后一句。因此,为了保证读者不漏掉重要的信息,将段落长度控制在8 行以内是最好的。电子邮件中的起始和结尾应该只有2～3 行长,主题部分段落长度不应该超过5 行。凡事为读者着想起见,尽可能缩短段落。
五、外观
外观是非常重要的。大多数人并不关心文档的外观。然而一封信函,电子邮件或报告的外观如何,在很大程度上决定了收件方是否愿意拆开阅读。如果其书写潦草难懂,那对方可能就会忽略其内容或推迟到以后再阅读。选择合适的字体和字 号。字体应以适宜阅读为标准。现在有了word 软件,人们有机会使用多种大量不同的字体,但是如果同时使用多种字体,写出的东西就会获得“勒索信”一样的效果。字要慎重的选择,太小太大都不利于读者的阅读。绝不要整篇文档或电子邮件都用大写字母、粗体字或斜体字来写。有些人以为这样可以突出个人的风格或趣味,于是大部分甚至整篇文档都用大写字母、粗体字或斜体字来写。但是这些字体很难阅读,如果不加节制的滥用,反倒使它们丧失了正常的功用——即对某些单词或习语起到强调作用。只在其强调作用时用大写字母、粗体字或斜体字。
Dear sir,
Four years as a senior clerk in sales department of the New World Products Company have,I believe,given me the experience to qualify for the job you advertised in Thursdays newspaper.
Since 1981 I have been responsible for all office details in the administration of sales,including writing much of the
the course of my work,I have become familiar with the various sales territories,and have also in my spare time
experience of handling business problems other than my proper sphere.
The years before I was employed at the New World,I was as ecretary for Long Brother,an accounting I became familiar with accounting terms and procedures.
I was graduated at Wah Yan College, in June 1974. I am twenty-five years of age and single.
I am leaving my present position because I can use my capabilities more fully in a position with wider scope. My present employer knows of my ambition and is helping me to find a new place.
May I see you at your office to tell you more about myself and show you just how well I can do the work you require.
Yours faithfully
xxx
Dear Sir,
Four years as a senior clerk in sales department of the New World Products Company have, I believe,given me the experience to qualify for the job you advertised in Thursdays newspaper.
Since 1981 I have been responsible for all office details in the administration of sales, including writing much of the correspondence. In the course of my work, I have become familiar with the various sales territories, and have also in my spare time experience of handling business problems other than my proper years before I was employed at the New World, I was a secretary for Long Brother, an accounting firm. There I became familiar with accounting terms and was graduated at Wah Yan College, in June 1974.
I am twenty-five years of age and am leaving my present position because I can use my capabilities more fully in a position with wider scope. Mypresent employer knows of my ambition and is helping me to find a new I see you at your office to tell you more about myself and show you just how well I can do the work you faithfully.
To respect the leadership of:
Have worked hard! thank you for your busy schedule from the point of view to take some time this cover letter! hard three years out, i heard so much about your company is a very promising power companies, demanding of the staff, is recruiting talented people to join, so, i write this自荐信and sincere hope that your company into the country a !
I graduated from the hubei province in XX changyang vocational education center department of computer science, computer 2 intermediate certificate, professional qualification certificates. can skilled use of word, excel and other office software, will be a simple word processing, image processing, the production of music cd-rom.
I have engaged in qc, qa, assistant manager, sales, sales representative, etc., has a wealth of work experience, has also been at work colleagues, led by the recognition and praise. therefore, self-confidence i could do the job requirements of your company, i hope you can use your talents to develop my potential, i will use my potential to create common interests, i want to be pious one of your company for the company's development hard!
Sincerely,
Salute!
A letter to the headmaster about the promotion of commodities on campus. Dear Mr. prinl, there are more and more commodity promotion activities on campus.
When you have a rest in the dormitory, you will be disturbed by the knocking of the salesmen. Most of the products promoted are of poor quality, which brings potential danger to the safety of the dormitory. Why are promotions so common on campus? First of all, many salesmen think that college students are and easy to be cheated; secondly, many students, especially freshmen, need all kinds of necessities at the beginning of each semester.
For this phenomenon, I would like to put forward some suggestions: on the one hand, professional salesmen are not allowed to enter the dormitory to sell their products, and no promotional activities are allowed during lunch break, I hope So our campus life will not be disturbed by you, Li Hui.
中文翻译：
致校长关于校园商品促销的一封信亲爱的校长先生，现在校园里的商品促销活动越来越多，当你在宿舍小憩的时候，你会被售货员的敲门声打搅，大多数促销的商品质量都很差，这就给宿舍的安全带来了潜在的危险。为什么校园里的促销活动如此普遍？首先，许多销售人员认为大学生很幼稚，容易上当受骗；其次，许多学生，特别是新生，在每学期开始时都非常需要各种必需品对于这种现象，我想提出一些建议：一方面，不允许那些专业的推销员进入宿舍推销他们的商品，午休期间不允许任何促销活动，我希望这样我们的校园生活不会受到你的干扰，李辉。
商务英语索赔信函
have to ask for compensation of ￡6,000 to cover the loss incurred as result of the inferior quality of the goods.
我们不得不就货物劣质产生的损失索赔6,000美金
are compelled to claim on you to compensate us for the loss, $20,000, which we have sustained by the disqualified goods.
我们被迫向你索赔20,000美金，其与不合格品价值相等
are willing to accept the shipment only if you allow a 30% reduction in price.
只有你方降价20%，我们才愿接近这批货
hope you will settle this claim as soon as possible.
我们希望你方尽早解决索赔
for shortage must be made within 30 days after arrival of the goods.
短货索赔须在货到30日内执行
remit us the amount of claim at an early date.
请早日将索赔款汇给我们
examination, we have found that many of the sewing machines are severely damaged.
检查时，我们发现许多缝纫机严重受损
dispatch, within one week, the replacement of another five refrigerators with a price reduction of thirty percent of the total value of the five refrigerators.
请一周内发货，更换另外5台冰箱并就五台总金额降价30%
should be obliged if you would forward us a replacement for the machine as soon as possible.
若你方尽可能地更换机器，我们将不胜感激
insist that you should send perfect goods to replace the defective goods.
我们坚持你方发来优质产品来更换次品
外贸商务英语信函常用基础材料大全
外贸商务英语信函是外贸工作中常常会用到的一种函电形式，许多新手都在纠结商务英语信函怎么写，想写好商务英语信函，写的'专业一点，就一定要掌握商务英语信函的基础材料。
1. 特此奉告等
To inform one of;
To say;
To state;
To communicate;
To advise one of;
To bring to ones notice (knowledge);
To lay before one;
To point out;
To indicate;
To mention;
To apprise one of;
To announce;
To remark;
To call ones attention to;
To remind one of; etc.
1)We are pleased to inform you that
2)We have pleasure in informing you that
3)We have the pleasure to apprise you of
4)We have the honour to inform you that (of)
5)We take the liberty of announcing to you that
6)We have to inform you that (of)
7)We have to advise you of (that)
8)We wish to inform you that (of)
9)We think it advisable to inform you that (of)
10)We are pleased to have this opportunity of reminding you that (of)
11)We take the advantage of this opportunity to bring before your notice
12)Please allow us to call your attention to
13)Permit us to remind you that (of)
14)May we ask your attention to
15)We feel it our duty to inform you that (of)
2. 为(目的)奉告某某事项
1)The purpose of this letter is to inform you that (of)
2)The purport of this line is to advise you that (of)
3)The object of the present is to report you that
4)The object of this letter is to tell you that
5)By this letter we Purpose to inform you that (of)
6)Through the present we wish to intimate to you that
7)The present serves to acquaint you that
3. 惠请告知某某事项等
1)Please inform me that (of)
2)Kindly inform me that (of)
3)Be good enough to inform me that (of)
4)Be so good as to inform me that (of)
5)Have the goodness to inform me that (of)
6)Oblige me by informing that (of)
7)I should be obliged if you would inform me that (of)
8)I should be glad if you would inform me that (of)
9)I should esteem it a favour if you would inform me that (of)
10)I will thank you to inform me that (of)
11)You will greatly oblige me by informing that (of)
12)We shall be obliged if you will inform us that (of)
13)We shall be pleased to have your information regarding (on, as to; about)
14)We shall deem it a favour if you will advise us of
15)We shall esteem it a high favour if you will inform us that (of)
Dear Sir / Madam:
Hello!
Thank you for taking the time to visit me this introductory letter, to a graduating university students an opportunity, in the time I expressed deep gratitude!
First of all, let me introduce myself, my name is way xx, is the 20xx session of the South China University of Foreign Trade English graduates, learn your organization recruit more capable personnel, but to my screen name, sincere desire to join, as your organization future building blocks, more ready to contribute their own labor and wisdom.
Bing Zhao thirst for knowledge, persistence in learning English in school during which I seriously learn the knowledge, and adopted the CET examination through the National Examinations in Computer II. Organizational members in the class post office, organized a class outing body, in class activities such as fun games, of course, these are small things, but the opportunities to develop my organizational skills and good coordination.
I actively participated in extracurricular school activities, has represented the professional in the knowledge I gained the first prize competition, and I also participate in social practice, had done in school tutoring during the post also served as a steward at the Internet cafe post, also Noah made electronic dictionary market research, social practice through which I learned a lot less than the knowledge learned in the classroom, the community has some knowledge and understanding. 07 summer students working for a company in Shenzhen, on the running and operation of foreign things with personal experience, I think this is the most valuable experience.
I usually hobbies, favorite music, sports, playing guitar, at school also took part on behalf of my professional football. Meanwhile, the military and political rather concerned, often bought on the military and political aspects of reading newspapers and magazines, and consumer electronics products in todays world there is a certain concern. With youthful enthusiasm and desire to know, I am about to finish the four-year journey seeking knowledge, a better university life, cultivate my strict scientific way of thinking.
I also created a positive and optimistic attitude towards life and the pioneering spirit of innovation. Inside and outside the classroom social practice, a solid foundation of knowledge and broad vision, made me a better understanding of the community; to develop a continuous learning work, rigorous, pragmatic work style and excellent quality of unity and coordination, so I am sure they are completely able to positions in setting, dedication, more business! Music eye and began my trip to Trinidad. Force of the wind strength of the grass, the Long Run. Ancient houses, this point will have horses. Peter remains to be willing to take you to you _use_ to prove.
商务英语的英语信函常用句
1. We can’t give you exclusive agency of the whole European market without having the slightest idea of your possible annual marketing turnover.
如果没有贵司任何关于市场销售额的计划，我们不能给你整个欧洲市场的独家代理权
2. Before we know your sales volume, your plan for promotion and import license’s conditions, it is rather difficult for us to consider your proposal.
在知道贵司销售额、推广计划和进口许可前，我们兑现你的提议是很困难的
have noted your quest to act as our agent in your district, but before going further into the matter, we should like to know more about your market.
我们已经知道你方担任我司在你方区域代理的请求，但在此事进一步之前，我们想知道更多你方市场的`情况
enable us to make further study of your proposal, would you please let us know as early as possible the sales prospects of the item in your market ,your program in detail, your business organizations in various districts and their activities.
为了进一步研究你方的建议，能否尽早告诉我们在你们市场关于我们该产品的销售前景、你们的详细计划，你们在各种区域及活动的各种商业组织?
you increase the turnover we can hardly point you as our sole agent.
除非你增加你们的销售额，否则我们很难指定你作为我司的独家代理
you can push the sales successfully for the next 6 month we may appoint you as our agent.
如果你们在六个月中促使生意成功的话，我们可能指定你们作为我们的代理
feel it would be better to consider the matter of agency after you done more business with us.
我们感觉当你同我们有更多生意后再讨论代理事宜更佳
be our agent you need to increase your annual turnover.
要做我们的代理，需要增加你们的销售额
be our agent you are requested to push your sales of our product effectively.
要成为我们的代理，你就要更有效的销售我们的产品
hope you will do your best to push the sale of our products.
我们希望你们将尽最大努力销售我们的产品
Since 1981 I have been responsible for all office details in the administration of sales,including writing much of the the course of my work,I have become familiar with the various sales territories,and have also in my spare time experience of handling business problems other than my proper sphere. The years before I was employed at the New World,I was a secretary for Long Brother,an accounting I became familiar with accounting terms procedures. I was graduated at Wah Yan College, in June 1974. I am twenty-five years of age single. I am leaving my present position because I can use my capabilities more fully in a position with wider scope.
My present employer knows of my ambition is helping me to find a new place. May I see you at your office to tell you more about myself show you just how well I can do the work you require.
effect shipment with the least possible delay upon receipt of the letter of credit in your favour established by us.
收到我方开具的以你方为受益人的信用证后，请尽可能减少延误发货
2. We hope that the goods will arrive in time for the new year rush.
我们希望新年急需的货物能及时送达
hope that you will make all necessary arrangements to deliver the goods on time.
我们希望你做出必要的`安排以使货物准时到达
you possibly make your delivery date not late than May? You see, June is the right season for the goods. If they arrive later than June, we will miss the selling season.
你能将交货期定在不迟于五月吗，你知道，六月正是该货的旺季，如果迟于六月，我们将错过销售季节
you effect shipment of the order in October?
你能确认在十月份将该订单的货发出吗
it possible for the goods to be landed at Dalian in early December?
12月初该批货在大连上岸是否可能
need the products in less than one month in order to get ready for the selling season.
我们需要货物不迟于一个月以为销售季节做准备
send us the shipment by train.
请通过火车发货给我们
ship the goods by the first available steamer early next month.
请下月初通过一流的汽船发货给我们
we are in urgent need of the goods, we would like you to ship them by air freight.
由于我们急需此货，我们要求空运
Dear sir or madam:
I am writing in response to the advertisement you placed in the sunday paper for a sales manager in your company. your company has a reputation for producing high-quality products like mandolin network system. i am interested in joining such a professional organization.
As you can see from the enclosed resume, my previous work in an export company has provided me with lots of opportunities to contact all kinds of customers and suppliers home and abroad. by communicating with them, i have got very familiar with the international trade and the current market. besides, my educational training at university concentrated also on international trade which equipped me with a solid foundation in sales and trade.
As such, i believe that my service could be of great benefit to your company in terms of customer relation and new business connections.
I hope to have an opportunity to meet your human resource manager in order to let you know more about me. i enclose a resume and could be available for an interview at your convenience. looking forward to hearing from you and thank you for your consideration.
Sincerely yours,
. wu
Dear Ms. Mac Queen,
Are you looking for a salesperson for the information processing industry? Maybe I can help you. I am the corporate representative for twenty major customers at IBM Corporation. Based on this experience I can: - Meet large global customers'total information systems requirements - Negotiate worldwide volume purchase agreements - Sell in international markets - Respond to the concerns of senior management - Leverage all corporate resources to achieve customer satisfaction Career growth is of primary importance to me, and I also expect a salary of no less than $75,000.
I appreciate your consideration.
Very truly yours,
Dear ms. mac queen:
Are you looking for a salesperson for the information processing industry? Maybe i can help you.
I am the corporate representative for twenty major customers at ibm corporation. Based on this experience i can.
Meet large global customers' total information systems requirements negotiate worldwide volume purchase agreements sell in international markets respond to the concerns of senior managemen leverage all corporate resources to achieve customer satisfactio although other factors such as career growth are of primary importance to me, you should know that my total compensation is $75,000. i appreciate your consideration.
very truly yours,wade b. stanford
Four years as a senior clerk in sales department of the New World Products Company have,I believe,given me the experience to qualify for the you advertised in Thursdays newspaper.
Since 1981 I have been responsible for all office details in the administration of sales,including writing much of the the course of my work,I have become familiar with the various sales territories,and have also in my spare time experience of handling business problems other than my proper sphere.
The years before I was employed at the New World,I was a secretary for Long Brother,an accounting I became familiar with accounting terms and procedures.
I was graduated at Wah Yan College, in June 19xx. I am twenty-five years of age and single. I am leaving my present position because I can use my capabilities more fully in a position with wider scope. My present employer knows of my ambition and is helping me to find a new place.
上一篇：索赔函格式范文(精选10篇)
下一篇：年度工作总结范文简短(汇总21篇)
微信扫码领取福利
