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_Advertising_ or _advertisement_ comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function.
”广告“一词来源于拉丁文”advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。广告的传统定义包括一系列却别与其他行业的元素。交流中的每一种创新都被用到广告中，每一种创新都以某种方式改变了广告，这反过来已经改变了它的定义中使用的背景元素。然而，有或者应该有一些决定一项活动是否是广告的基本元素，也就是说，基本意思大体是一样的，但是又细微的区别。简而言之，广告通常是支付的非个人信息的沟通，通常是由赞助商通过各类媒体识别的，在产品自然属性、服务或者想法方面颇具说服力。我们可以从以上定义了解广告的功能，如：1）信息功能；2)需求创造功能；3）说服功能；4）引起关注的功能；5）商誉设置功能。
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.
The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 这句话也很摸版化，但是重点分析一下这里evaluate his situation，读了后面几段，我们会知道全是在考虑对外界的评估的。所以这一句话就指明了论证的核心，可以说统领全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.
这句话实际上是在进行让步，承认了广告还是有用的，但是原因不同。点明了论证主题句，下面几段全是围绕着让广告更有效这个主题来写的，正如官方评语中就提到了本文有个明显的中心句，就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.这句话是对主题句的补充，提供了几种具体的他因的论证方向，更重要的作用是，把主题句给打拆开几个小的分枝论点，从而方便下面的讨论。
My favorite is the ad gives the feeling of happiness ads, just like this years Gatorade ad, from the number of 2008, from 2008 to 2013 the number represents Gatorades five-year plan.
I do not like the ad is Yang Yang Yangs ad, it is difficult to see, but it is difficult to listen to the voices in my time watching TV and I wasted a lot of time.
我最喜欢的是广告给人幸福感的广告，就像今年的佳得乐广告一样，从2008年的数字，从2008年到2013年的数字代表佳得乐的五年计划。
我不喜欢杨扬的广告，很难看到，但很难听到的声音，在我看电视的时候我浪费了很多时间。
True friends will always share the joy of success with you.
In one match, I won the prize unexpectedly, but I heard a bad news - tao, there is no prize, this is a feeling in the heart. But suddenly, I saw tao came over and said to me: _you, congratulations you received a prize, I know that you are done! In order to celebrate your success, after school, I invite you to eat your favorite chocolate ice cream._ After that, I also received many blessings from my classmates.
True friends will be there to protect you and support you. In one accident, I was misunderstood by one of my classmates, and I was helpless and helpless in the face of this sudden misunderstanding. At that moment, tao first came forward and said, _I believe you are innocent. I believe in her. It is not her fault!_ Her words are like a ray of sunshine in the dark, giving me hope and warmth. But in the end, I chose to escape. Tao seems to understand my mind
Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商，零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说，好的广告带来成功，而差的广告意味着失败。
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.
有很多方式可以打广告，广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传，这样能引起大众的.注意。广告牌也可以承载广告。现在广告是一个大产业，并设立了很多机构提供各种形式的广告。
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
然而，广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来，他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。
Welcome to Jack’s Clothes Store! We have nice clothes at a very good price. Do you like sweaters? We have green sweaters for only ￥55. Blue sweaters are on sale for only ￥45. White sweaters are only ￥50. We have trousers in black and purple for only ￥ girls, we have skirts in all colors for only ￥35. For boys,we have hats in black and brown for only ￥ to Jack’s clothes store and see for yourself.
When it comes to advertisement and products, some people believe successful selling of products can’t be separated from advertisement. To begin with, advertisement keeps people informative about the price and function of products; what’s more, advertisement can help to improve products’ brand awareness and its reputation.
But on another hand, only with good quality can advertisement arouse customers’ interest in the products. Otherwise, advertisement can be misleading and deceptive.
From what has been discussed above, we may safely draw a conclusion that honest and colorful advertisement brings benefits to products, but at the same time, products’ quality can’t be ignored.
With the rapid development of the society, advertising has become an important part of our life. We no longer search for advertising, but the advertising finds us. Everyday we receive advertising information via varieties of mass medias, either electronic ones or paper ones. Advertising affects our life both negatively and positively.
Advertising makes people materialism. New products are endlessly introduced to the public. People pursue the fashion trend and a lot of money is wasted for useless stuffs. Consumption concept is significantly influenced by advertising. For example, in some advertisement a little girl shows off her new toy to her little friend and says “I have. And you?” The hint is that everyone should have this toy. Subconsciously children will be likely to compare with others. Value orientation is twisted. Advertising misleads the public people in language use. As we all know
merchants always use well known idioms as a slogan to catch the eyes of the consumers. Actually only the same pronunciation but not the right word. The public will probably mix up the original correct usage. This is a kind of ruin of the traditional culture.
However, every coin has two sides. Advertising is not just a way of selling products or service, the range is much more wider now. It is also deliver positive information. Take a public service advertising as an example. In the flash, Word FAMILY is split into single letters and some of the letters stand for family members. F stands for father, M stands for mother, I stands for the child. The story is about the growing pains of the child. The child grows up gradually and has conflicts with his parents because he would like to get rid of the constraints. After the child steps into the society and tastes the bitter of life. He knows that he should take the responsibility to take care of his parents. Father and mother rely on the child and the child builds up a shelter for them. What a touching story. This advertisement tells in a positive and vivid way that we should respect and love the family members.
Advertising is the product of society. It is everywhere and unavoidable. What is important is that we should learn to filter the information,discard the dross and keep the essence.
December 14, 20XX
Ms. John Smith
Purchasing Coordinator
Coffee Shop Chain
874 King Street
Toronto, ON
L6K 2Y9
(#905-234-5678)
Dear Ms. Smith:
Re: Sourcing of Uniforms from China
Thank you for allowing us the opportunity to introduce ourselves and to demonstrate that we have the expertise, resources, and track record to service the uniform needs of your organization both in Canada and .
The uniform business is a key growth driver of our group, and you can be well-assured that we are totally committed to bring you complete satisfaction in our endeavor.
In supplying uniforms to your organization, we offer the following:
· Uniform Business: We have been a supplier of uniforms to couriers, bank employees, security guards, factory workers, and restaurant personnel for over 10 years. Most notably we supply pants, shirts, sweaters, jackets, caps, hats, skirts, etc. to UPS’s 400,000 plus workforce worldwide.
· Sourcing and Importing: We have over 30 years of experience in importing private-label and “XYZ International” label merchandise to renowned retail institutions in both Canada and ., and have acquired the necessary expertise in identifying optimum production sources in China, providing designs, supervising production, purchasing materials, acquiring quotas, routing shipments, clearing customs, arranging delivery, and resolving after-sale problems. The names of retailers that we service presently and in the past, to name a few, are: Sears, Mark’s Work Wearhouse, Wal-mart, Woolco, K-mart, the Bay, Tip Top Tailors, Cotton Ginny, Tabi, Men’s Wearhouse, Saks Fifth Avenue, Marshall Fields, Macy’s, Nordstrom and BMW (exclusively worldwide).
· Sourcing Facilities: Production in third-party factories are monitored personally by our in-house staffs stationed in those factories, and in turn those staffs are supervised by management from our offices in Shanghai, Beijing, Tianjin, and Xiamen of China. We also have offices in Toronto (Canada), New York City (.), and Hong Kong to service our customers.
· Production Flexibility: Our group owns and operates a factory with around 9,000 square metres of production and office space in Shenzhen. Although the facility is primarily dedicated to the manufacturing of fashion clothing of our “XYZ International” retail division, it also processes orders for our uniform/import customers that are considered too small to interest outside factories.
· Designing: Our talented in-house design-teams are instrumental in creating the fashion, leisure and work clothing for our customers, and they are readily available for your consultation when you look for design of your uniforms that combine functionality and style.
· Resources: XYZ International is arguably the most successful bricks-and-mortar Canadian company doing business in China, and it operates the largest upscale fashion retail chain in that country with over 500 retail stores in over 80 cities under “XYZ International”. The China and Hong Kong group operates under XYZ Design Limited, a public company listed on the Hong Kong Stock Exchange, and it boasted US$ million in revenues and US$ million in gross assets in fiscal of the 20XX Annual Report of XYZ Design are enclosed for your reference.
· China Opportunity: If your organization should one day decide to explore the China market, we will definitely be the most competent source of advice.
We are confident that we have everything that it takes to satisfactorily supply your uniform requirements, and we will be pleased to discuss this matter further with you at your convenience.
Yours truly,
XYZ INTERNATIONAL INC.
PER: ALEX LIN.
Advertisements are everywhere in this world. Through advertisement, people know about a product. Some people think that advertising is generally helpful, while others feel it is annoying. In my opinion, advertisements have both advantages and disadvantages.
广告无处不在。通过广告，人们了解产品。一些人认为广告会有所帮助，其余的人则认为广告很烦人。在我看来，广告有好有坏。
On one hand, advertisement provide us with the most direct, comprehensive and detailed information. With advertisement, people can know where the products are available, when we go shopping, we can use the advertisements on TV to know the products effects and prices, it can save some time and money. Some advertisement can even provide entertainment. Some slogans of the advertisements are quite funny and full of positive energy.
一方面，广告为我们提供了最直接、全面和详细的信息。通过广告，人们知道哪些产品好，当我们去购物时，我们可以通过电视上播放的广告来了解产品的功效和价格，这样可以节约时间和金钱。一些广告甚至可以提供娱乐。它们的广告语一般都很有趣且充满正能量。
On the other hand, advertisement can be harmful. Sometimes, they are misleading and cheating. Some advertisements just full of empty words and the consumers will fall for them. Some advertisers just care about money making, they like to exaggerate the benefits of the goods so that they can gain more profits. Thus, we should pay attention to such kind of advertisements.
另一方面，广告也可能会造成危害。有时候，它们会误导和欺骗消费者。一些广告中充满了空洞的保证，消费者很容易上当受骗。一些广告商夸大产品的功效只为了赚更多的钱。因此，我们应该对这样的广告提高警惕。
To sum up, consumers should be a wise shopper. Do not fall for the fake products. And the governments should do somethings to protect our rights.
总的来说，消费者应该理智。不要被虚假广告蒙骗。政府该做些什么来保护我们的权益。
A first glance at this cartoon tells us that a matchmaker is attempting to create a crush between a man and a woman. But the veil on the head of the bride-to-be covers the fact that she is old and ugly, quite opposite to what the matchmaker is advertising. The picture further points out that the matchmaker symbolizes false advertisements and the woman low-quality products.
The cartoon subtly reveals a phenomenon frequently happening in our society—the false commercial advertising and promotion. Their emergence firstly owes to the negative effect of a growing market economy which emphasizes competition. Economic loser fail to learn the lesson in retrospect, and dedicate themselves to cheating customers instead of improving the quality of products and services. False advertisement, seems to be most convenient to attract clients and increase profit in the short run.
However, false advertising can greatly endanger individuals and the whole society. In the long run businesses may damage their own images by fake propaganda, which hurts consumer confidence. As the Chinese saying goes, “those who play fire are bound to get burned”, it is only by genuine advertisement and qualified products that an enterprise can prosper.
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
money spent on advertising is money well spent. it assists a rapid distribution of goods at reasonable prices. it draws attention to new ideas and so helps enormously to raise standards of living.
by helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. it helps to pay for many services. without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.
perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. no regular advertiser dare offer a product that fails to live up to the promise of his advertisements. he might fool some people for a little while through misleading advertising.
he will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. if i see an article advertised, it s the surest proof i know that the article does what is claimed for it, and that it is of good value.
there is one more point i feel i ought to touch on. recently, i heard a well-known television personality declare that he was against advertising because it persuades rather than informs. this is hair-splitting. of course advertising seeks to persuade. if it only gave information, advertising would be so boring that no one would pay any attention. but perhaps that is what the well-known television personality wants.
lam prepared to make just one admission to the opponents of advertising. not every advertisement is a good advertisements are silly. some are pointless though not very many. pick up the nearest magazine or newspaper and count the advertisements that really offend you. and then count the advertisements that, in some degree, interest you, or give you pleasure. and be honest!
Speaking of advertisement, some people dohave a bad feeling for it. They argue that it happens quite often that when they are enjoying a movie, then advertisement pop up and disappoint , some people believe that advertisement is great for they are informed of some new and inexpensive products or other things. In my point of view, I think advertisement is a disaster. Reasons are as follows.
一提到广告，很多人都很讨厌它。他们说当他们在看电影的时候，广告会弹出来扫他们的兴。但是，有些人认为广告很不错，可以告诉他们当下有一些新的，便宜的商品出售或者告诉他们一些别的事情。就我看来，我认为广告对我们来说是个祸害。原因如下：
First of all, most advertisements are full of fake information. Most manufacturers prefer to advertise their products;hence they will try to use exaggerated and even fake information to attract customers.
首先，广告包含太多的虚假信息。许多的商家都喜欢为自己的产品做广告，因此他们会选择一些夸大的甚至虚假的信息去吸引顾客。
Secondly, advertisement can be people are watching TV programs or listen to radios, if advertisement breaks in by midway, then people will get annoyed because ads make them forget what they are watching or listening.
第二，广告很烦人。当我们在看电视节目或者听广播的时候，中途被广告打断的话，我们通常会很烦躁，因为广告会让我们忘记之前看到或者听到的内容。
Thirdly, ads cheat on customers. For most customers, they would buy the products pasted in advertisement because they believe what the ads say. Since advertisements are usually dishonest, most customers will find themselves cheated after they buy the product in ads.
第三，广告欺骗消费者。许多的消费者愿意去买广告中的产品因为他们相信广告中所说的内容。但是由于广告内容不真实，许多的消费者会在购买广告中的产品之后发现自己被骗。
All in all, since advertisement is so annoying, full of fake information and cheat on customers, I don’t think advertisement is popular among us.
总之，广告很烦人，充满虚假信息，欺骗消费者，所以我不认为广告会受大众欢迎。
Money spent on advertising is money well spent. It assists a rapid distribution of goods at reasonable prices. It draws attention to new ideas and so helps enormously to raise standards ofliving. By helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. It helps to pay for many services. Without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.
Perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. No regular advertiser dare offer a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. If I see an article advertised, it s the surest proof I know that the article does what is claimed for it, and that it is of good value.
There is one more point I feel I ought to touch on. Recently, I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. This is hair-splitting. Of course advertising seeks to persuade. If it only gave information, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
lam prepared to make just one admission to the opponents of advertising. Not every advertisement is a good advertisements are silly. Some are pointless though not very many. Pick up the nearest magazine or newspaper and count the advertisements that really offend you. And then count the advertisements that, in some degree, interest you, or give you pleasure. And be honest!
Do you want to know who is my good friend? Please listen to:
On a cold morning, I accidentally fell down. Angelababy saw, hurriedly ran up and said to me, lift me up: _Lu Yuxiang, you fell and hurt?_ I pass my hands according to their legs, said: _my broken leg._ Angelababy said: _that I help you go to the school infirmary!_ I said: _ok, thank you!_ Angelababy held, I went to the school infirmary, the doctor took swabs and dip in a little bit of alcohol, gently apply on my leg. Angelababy asked with concern: _still hurt?_ I said: _it's all right, thank you!_ Angelababy said: _you're welcome, should help each other between classmates, walk be careful next time._ Say that finish angelababy and lifted me back into the classroom, let me sit on the seat don't move.
You know who is my good friend now!
These days ,there are more and more ads everywhere ,we are living in an ad world,so ads give us much influence in our life,as we all know,there are some good and bad in these ads.
For example,ads often give us some new information about new things that we need,we can get something useful from them,so they are sometimes our friends.
But there are aslo some bad,because ads aslo let us hurt,there are often some people say they cheated by some ads, they get very hert.
So,ads have their good and bad,we should know ads more clear so that we can protect us from ads are more better to us.
Zeng Qiao is one of my friends. She is a beautiful, outgoingand good-tempered girl. She smiles frequently. I think it’s her smile that makes her beauty. We live in the same dormitory, so that we always stay together, no matter going to classroom or having dinners. At first, I don’t like her very much, because she is always talking. It seems that she can’t stop open her mouth. I am a little bit quiet and introverted, so I seldom talk to others. But gradually, I find that she can have influence on others by what she says. Zeng Qiao likes sharing interesting things with others. For example, she likes telling us her funny stories of her childhood or her former classmates. She always tells me that I should be more extroverted and learn to talk to others. Under the influence of her, I municate with others more frequently and I find that it feels so great. I am so grateful that I can have such a good friend.
With the development of material prosperity, advertisements have become more and more important in our daily lire.
Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.
Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Have you ever heard English club? Are you interested in English? Do you want to improve your English? Come and join us!
In our club, lots of activities will be organized. Such as English corner, English debating competition and so on. If you want to show your English talent, we also hold English speeching competition every month. If you are outgoing, our club will be your best choice. Because you can make lots of new friends here! Every year, our club will invite many foreign teachers to communicate and play with our members. They will introduce a significant number of interesting things in their countries to broaden your eyes. Of course, you can also make friends with them. We believe you will gain lots of happiness in our club.
Come on ! We are waiting for you!
Implanting ads in the TV series or movies has been very popular today, but the audience are not willing to see ads when they are enjoying the plots. Even though they have criticized the producers and directors for implanting ads everywhere, the ads still challenge the public’s vision.
今天，在电视剧或者电影中植入广告是非常流行的，但观众并不愿意在欣赏影视的时候看到广告，即使他们批评制作人和导演无处不在地植入广告，但是广告仍然挑战公众的视野。
The ads have been the main source of income, so it is no wonder that more and more ads have been showed in the TV programs. Directors and producers need funds to support their programs, such as paying the actors. With more funds, they can manage the program well and present better works to the audience.
广告已经成为主要的收入来源，所以难怪越来越多的广告出现在电视节目中。导演和制片人需要资金来支持他们的项目，如支付演员薪资。有了更多的资金，他们就可以把项目做好，将更好的作品呈现给观众。
Though the audience criticize the ads showed in the TV stations, they are more acceptable to see ads in online TV shows. On the one hand, they get free source and know the price of it. On the other hand, the ads are made in a funny way, which can attract the audience’s attention.
Some actions have been taken to limit the implanting of ads in the TV, which helps the audience appreciate the shows without being interrupted.
目前已经有了一些措施去限制电视广告的植入，这有助于观众在欣赏节目时不被打断。
I have a friend, her name is xu yi qiye, she combs her neat ear hair, with big eyes, like two bright black pearl inlaid in the round face, showing a pair of clever. Have a small nose under the eyes, nose and a small cherry mouth below, often up some funny sentences.
Her most like to look at the books, reading every time you will see the point of sleepless nights. On one occasion, I class time for her to play, lost in found that she was reading a book, I called her a few consecutive, she didn't respond. So I walked to the front of her, she remained unmoved. I cannot bear to disturb her, only to find other students to play.
我有一个朋友，她的名字叫许羿，她梳着齐耳短发，眼睛大大的，好似两颗明亮的黑珍珠镶嵌在圆圆的脸上，显现出一副机灵的样子。眼睛下面有一个小鼻子，鼻子下面还有一张樱桃般的小嘴巴，经常蹦出一些令人发笑的句子。
她最喜欢看课外书了，每次看书都会看到废寝忘食的地步。有一次，我下课时找她玩，发现她正在看书看得入神，我连续叫了她几声，她都没有反应。于是我走到她的面前，她还是无动于衷。我不忍打扰她，只能去找别的同学去玩了。
nowadays there are more and more advertisements on tv ,they appear either before a tv program or after it ,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer ,which is so boring ,and many watchers cannot wait but switch to other why this phenomenahas appeared ,the reason may be two .at the first place ,it is a in such a highly competitive market to make their goods known by customers ,which will improve the sales amounts .at the second place ,it is a chance for the tv station to earn money to support their programs .if i am given the chance to meet the leader of tv station ,i would like to suggest them decreasethe amounts of the advertisements relatively .maybe doing this will lose some profits, but instead,the audience rating will be improved largely.
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