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Dear Sirs: June 24, 2001
Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.
Sincerely
Questioning skills are very important, not only can we get some information that we can\'t get at ordinary times, but also can confirm our previous judgment by asking questions. Porters should learn about the requirements of importers through open-ended questions, because this allows importers to freely discuss their requirements through these questions. For example, can you tell me more about your company and what do you think of your proposal? In order to answer the exporter\'s questions, we need to indicate the important and key questions after the quotation for future reference.
The importer always asks if you can do better than this? We can\'t give in on this, but the answer is, I\'m a little upset by your statements. Do you know what I mean? Can you be sure you\'ll find that the most avoidable situation in the past few months is that these hedges can help negotiators cope with the difficulties of discussion in the above-mentioned environment if negotiators abide by the rules of politeness in the past few months If the speaker abides by the rules of politeness and uses the function of hedges, it can express the meaning of the discussion and avoid dogmatism. Sometimes it can express refusal and can not break the other party\'s emotion.
It can achieve the purpose of indirect expression and make the expression of pain more appropriate and appropriate.
中文翻译：
提问技巧非常重要，不仅能获得一些平时无法得到的信息，而且能通过提问来证实我们之前的判断。搬运工应该通过开放式问题了解进口商的要求，因为这可以使进口商通过这些问题自由地讨论他们的要求，例如，你能告诉我更多关于贵公司的情况，你对你的建议有什么看法吗？为了回答出口商的问题，我们需要在报价后注明重要和关键的问题，以备日后参考，进口商总是问你能不能做得比这更好？关于这个问题，我们不能让步，但回答说，你的陈述太多让我有点不安，你知道我上面说的是什么意思吗你能不能肯定你会发现最能避免的情况是，在过去的几个月里，如果谈判人员遵守礼貌的规则，那么这些模糊语可以帮助谈判者应对上述环境中的讨论困难，从而使讨论成功地进行，如果说话者遵守礼貌的规则，使用模糊语的功能可以表达讨论的意义，避免教条化，有时可以表达拒绝，不能打破对方的情感，可以达到间接表达自己的目的，使痛苦表达更为贴切和适宜。
询盘一般分为两种：
1)一般询价：这种询价并不一定涉及到具体的交易，一般属于大致的了解。
2)具体询价：所谓具体询价实际上就是请求对方报盘(request for an offer)。也就是说，买方已准备购买某种商品，或已有现成买主，请卖方就这一商品报价。
Basic Expressions
1. Our buyers asked for your price list or catalogue.
我们的买主想索求你方价格单或目录。
2. Prices quoted should include insurance and freight to Vancouver. 所报价格需包括到温哥华的保险和运费。
3. I would like to have your lowest quotations . Vancouver. 希望您报成本加运费、保险费到温哥华的最低价格。
4. Will you please send us your catalogue together with a detailed offer?
请寄样品目录和详细报价。
5. We would appreciate your sending us the latest samples with their best prices.
请把贵公司的最新样品及最优惠的价格寄给我们，不胜感激。
6. Your ad in today’s China Daily interests us and we will be glad to receive samples with your prices.
对你们刊登在今天《中国日报》上的广告，我们很感兴趣。如能寄 来样品并附上价格，不胜欣慰。
7. Will you please inform us of the prices at which you can supply? 请告知我们贵方能供货的价格。
8. If your prices are reasonable, we may place a large order with you.
若贵方价格合理，我们可能向你们大量订货。
9. If your quality is good and the price is suitable for our market, we would consider signing a long-term contract with you.
若质量好且价格适合我方市场的话，我们愿考虑与你方签署一项长 期合同。
10. As there is a growing demand for this article, we have to ask you for a special discount.
鉴于我方市场对此货的需求日增，务请你们考虑给予特别折扣。
11. We would appreciate your letting us know what discount you can grant if we give you a long-term regular order.
若我方向你们长期订货，请告知能给予多少折扣，不甚感激。
12. Please quote your lowest price CIF Seattle for each of the follow- ing items, including our 5% commission.
请就下列每项货物向我方报成本加运费、保险费到西雅图的最低价 格，其中包括我们百分之五的佣金。
13. Please keep us informed of the latest quotation for the following items.
请告知我方下列货物的最低价格。
14. Mr. Smith is making an inquiry for green tea.
史密斯先生正在对绿茶进行询价。
15. Now that we have already made an inquiry on your articles, will you please make an offer before the end of this month?
既然我们已经对你们的产品进行了询价，请在月底前报价。
16. As a rule, we deliver all our orders within 3 months after receipt of the covering letters of credit.
一般来说，在收到相关信用证后三个月内我们就全部交货。
17. Please quote us your price for 100 units of Item 6 in your catalog.
请给我们提供你们产品目录册上100组6号产品的报价。
18. Those items are in the greatest demand in foreign markets.
那些产品在国外市场上的需求量很大。
19. Would you please quote me your prices for the goods?
你能报给我这些商品的价格吗?
20. We have quoted this price based on careful calculations.
这个报价是我们在精打细算的基础上得出来的。
Conversations
Dialogue 1
A: Good afternoon. I am Mr. Brown, the Import manager of Atlantic Industries Ltd, Sidney, Australia. This is my card.
B: Good afternoon, Mr. Brown. My name is Mrs. Anderson, manager of the sales department.
A: Nice to see you, Mrs. Anderson.
B: Nice to see you too, Mr. Brown. Won’t you sit down?
A: Thank you.
B: What would you like, tea or coffee?
A: I’d prefer coffee if you don’t mind.
B: Is it your first trip to the Fair, Mr. Brown?
A: No, it’s the fourth time.
-- 下午好!我是布朗先生，是澳大利亚悉尼大西洋工业有限公司进口部经理。这是我的名片。
-- 布朗先生，下午好!我是安德森女士，销售部的经理。
-- 见到你很高兴，安德森女士。
-- 布朗先生，我也很高兴见到你，请坐。
-- 谢谢。
-- 你愿喝茶还是咖啡?
-- 如不介意请来杯咖啡吧。
-- 布朗先生，这是您第一次参加博览会吗?
n 不，这是第四次了。
B: Good. Is there anything you find changed about the Fair?
A: Yes, a great deal. The business scope has been broadened, and there are more visitors than ever before.
B: Really, Mr. Brown? Did you find anything interesting?
A: Oh, yes. Quite a bit. But we are especially interested in your products.
B: We are glad to hear that. What items are you particularly inter - ested in?
A: Women’s dresses. They are fashionable and suit Australian women well, too. If they are of high quality and the prices are reasonable, we’ll purchase large quantities of them. Will you please quote us a price?
B: All right.
-- 太好了。您发现博览会有什么变化吗?
-- 对，变化很大。经营范围扩大了，而且客户也多了很多。
-- 布朗先生，真的吗?你有没有发现感兴趣的商品?
-- 是的，有很多。我们对你们的产品尤其感兴趣。
-- 听你这样说我们真高兴。您对什么产品尤其感兴趣呢?
-- 连衣裙。这些连衣裙的款式不仅时髦，而且很适合澳洲妇女穿着。 如果这些衣服质量好，价格合理，我们将大量订购。您能开个价吗?
-- 那好吧。
未付款询盘回复：
Dear ___,
we have got your order of......
The bag you order is one of the hot items from my store and it is made of high quality leather. But the order seems unpaid. If there\'s anything I can help with the price or size etc.
When the payment is finish, I can stock up the item and get it ready for shipping.
If any further questions, please feel free to contact with us.
Thanks
Best Regards
已付款订单的回复：
I am very glad to hear from you. The biggest size we have is 39. And this shoes is little bigger in size. So I think 39 will fit.
If you have any other questions, Please feel free let me know.
We are looking forward to getting your early reply.
客户投诉产品质量有问题
Dear customer,
I received the boots but I can\'t sell them because the Gucci bo_ was ripped up if you can\'t secure the packages better than that then you will not be hearing from me again!
Dear friend,
I am very sorry to hear that. The damage must happened during transportation. I usually make sure everything is in good condition before shipping products out. I make sure giving you more discounts to make up when you buy from me ne_t time. Thanks for your understanding.
订单完成
I am very happy to see that you have received the items. Thanks for your support. I hope you satisfy with the item and looking forward to do more business in the future with you.
一般询盘信 for general inquires1. 告知信息来源，简单的自我介绍2. 指示indicating写这封信的意图，例如提供产品目录catalogue样品和报价。3. 陈述下单和期望得到发盘的可能。 具体询盘信 for specific inquires1. 指示名字和货物请求描述，包括规格和数量。2. 询问是否给一个期望可能的折扣、付款条款和交货时间3. 陈述下单和期望得到发盘的可能。 发盘信 for letter making offers 1. 如果你接受其中一个，表达你收到询盘的感谢。2. 发盘并阐述所有货物细节和主要运输条款。3. 表情这段发盘的有效性或者重点说明此发盘是没有实际约定效力的。4. 在货物和价格上做有效的讨论吸引顾客对其他产品的兴趣。5. 表达你对此订单的期望。 Trade fair 商品交易会 trial order 实订 non-firm offer 虚盘 Please quote us your best discount off your list price for this quantity.订购贵方这样大数量的产品，请以低于价目表内折扣报价。 The margin on this order is very small and we hope you will allow us an extra discount of 5%.本订单利润甚微，盼贵方惠予额外5%折扣。 Since the above price is subject to alteration, we urge you to place your order promptly.鉴于以上价格可能还有改动，我们请您务必从速订购. The inventory will be disposed of over the next twelve weeks.在未来十二个星期将进行清仓处理。 The developed markets impose higher requirements on brand and we are focusing our efforts on enhancing our brand management.发达市场对品牌的要求很高，目前我们致力于加强品牌管理。 How many installments did it take to pay off the loan?需要分几期还清贷款？ The offer is valid until June 2nd , after which date the term and price should be discussed again. 此盘有效期至，在这个时间之后价格就需要重新讨论。
1. 价格谈判For letter of price negotiation：价格问题互相磋商感谢发盘、表示遗憾不能接受并给出理由、给出还盘、表达你的期待。 2. 拒绝还盘declining a counter-offer：收盘人对发盘人的条件不同意、说明拒绝原因。表达收到还盘的感谢和惊讶、拒绝接受还盘并阐述理由、希望尽快收到合作的可能。 3. 接受还盘acceptance of counter-offer：同意条款感谢、宣布你接受，阐述你想要的条款、说明你已经附上订单表格，合同，销售确认书，需要的话盖章、表达你希望项目可以进展顺利和成功，并扩展未来的业务。 4. 订单部分拒绝partial rejection :提出替代方案表达感谢、表达遗憾不能接受订单并给出理由、提出替代方案 We are pleased to have concluded business on usual terms.我们很高兴按照惯常条款达成交易。 Your price is not on a level with the current market.你方价格与当前市场不符。 To step up the trade, we are prepared to lower our price by 5%.为了加快贸易，我们准备把价格降低5%。 If you cannot accept, please make best possible counter-offer.如果你不接受，请尽可能的还盘。 We are obliged to decline fresh order as we cannot expect new supplies to come in.我们不得不拒绝新订单，因为我们不能指望有新的供应。 The market has declined in the last few weeks.市场在过去几周已经下跌。 We strongly recommend your acceptance for our stock are running low.我们强烈建议你方接受，因为我们的存货正在减少。 If later on you can see any chance to do better, please let us know,如果你能出更好的价格。请告诉我们。 They have adjusted their product structure to the changing world market.他们调整了产品结构以适应不断变化的市场。 Our offer is competitive and we cannot lower our price any more.我方的报价是具有竞争力的，我们不能再降价了。 This is our bottom price.这是我们的低价。 If you compare our price with that of others, you will find it acceptable.如果你与别人比较价格，你会发现可以接受。 In view of your business amount, we would agree to meet you half way.鉴于你方业务量，我们同意各让一半。
1. 订单信商品的完整描述包括型号数字大小颜色或者其他相关信息、数量、时间和装运方式、每个项目的价格、包装、支付。 2. 寄送合同信确认交易赞成、表明你已经附订单表格，合同，销售确认书、表明回报期望的柜台签名，保证和希望，合同需要进展顺利和成功，相互业务会在未来扩展。 We can ensure you regular supplies of these materials if you pay for them in good time.如果你们能按时付款，我们可以保证定期向你们供应这些材料。
Dear John Smith,
Thanks for your below inquiry.
This is an automated response to acknowledge receipt of your e-mail. We assure you of aprompt response from a member of our experienced sales team.
During this time,you can also learn more about us via any of the channels below:(a)Visit our website for more information at .
Visit our Facebook Page (@xxx)
we thank you for your trust.
Best Regards,
Sales Team at xxx Company
Thanks for contacting [xxx Company]!
This automatic reply is just to let you know that we received your message and we\'ll get backto you with a response as quickly as possible. During working hours we do our best to reply asquick as we can, usually within a couple of and weekends may take us a little bitlonger.
lf you have a general question about our company and our product, you’re welcome tobrowse our FAQ page for walkthroughs of all of our answers to frequently asked questions.
[FAQ page link]
lf you have any additional information that you think will help us to assist you, please feelfree to reply to this email.
we will get in touch with you soon!
Best regards,
name
3、老客户发来新询价，但由于需要花费较多时间，无法当天给客户报价
Dear John,
Thanks for the new inquiry.
we are working on this inquiry now, and will get back to you as early as possible.
Sincerely,
4、给客户报错了价格/发送了错误信息
Hope this email meets you well?
l will like to draw your attention to an error made in the Quotation List l sent earlier. Pleasekindly note that the price for the [Product name] listed on the Quotation was noticed itafter l recalculated the cost.
On behalf of [xxx Company], l sincerely apologize for this mistake. We are deeply sorry forthe inconvenience we have caused have attached the corrected Quotation List to thisemail.
Please let me know when l can call you to further clarify this accept ourapologies once again.
Thank you.
5、客户提供了更加详细的产品规格，需要给客户重新报价
Thank you for the detailed information provided.
with the information you provided we\'ve been able to update a more detailed Quotation Listfor your please find the updated Quotation List.
l\'m aware the new price () is above our original estimated the time ofthe estimate, we didn\'t have all the specification details for your inquiry. This price is quotedincluding all the specification details you provided and it is the final price - you won\'t get a nastysurprise when we finally sign the contract!
We appreciate your feedback on the newly updated Quoation List, and if there are anyamendments to be made,please let us know.
we look forward to working with you!
6、涨价通知(1)
r\' m just writing to inform you that starting next month,we’re increasing our price on[Product name]. The new price reflects our increased input on cost of raw material, quality ofservice and exchange rate depreciation.
This price increase is an unavoidable part of doing business, and we hope we can continue toserve your company long into the future. If you have any questions or need clarification, pleasedon’ t hesitate to contact me to discuss your project.
7、涨价通知(2)
Dear John Smith，
We are pleased to have been in business with you since the past 6 years, overcoming hurdlesand challenges together in unison. We have not raised the prices of our products in all theseyears despite the continuous rise in various expenses. With effect from [25th July], we shall haveto increase the prices by 5% on all our products.
we can no more avoid the growing expenses that go into the production of our has been an undeniable rise in prices of raw-materials that we use. Labour charges ofemployees have also soared up along with other expenses of transportation and importingsupplies from other countries. All these have led to constant lowering of company’ s benefits.
As you know well, we have never compromised the quality of our products even in thehardest of times. We endeavour to keep going with the agenda of excellent quality and for thatan increase in price is an apparent necessity.
Attached please find our new Price List. We look forward to your understanding in theprocess and hope to continue being in business with you in more years to come.
8、通过给客户提供折扣的方式催促客户下单
Thanks so much for being a loyal customer for all these years! To show our appreciation, weare pleased to offer you a discount on any new order before the end of claim thisdiscount, just send us your order before July 31 and we’ ll take 5% off when we send theProforma lnvoice. lt’ s our way of saying: Happy Second Quarter!
wishing you all the best.
9、新客户询价,要求提供报价单及产品图册
First of all, we would like to express our thanks for your interest in our [product name].
Regarding your inquiry, we are happy to provide you our brochure and our Wholesale pricelist. Please note that the brochure included all the information you asked items areattached at the end of this email.
In addition to the items above, we have also enclosed a catalog (presenting different types of[product] available) and our Logistics guideline of this product. We believe that this will be ofhelp to you.
We hope our response has satisfied your request. Should there be any question, please feelfree to contact us.
we look forward to hearing from you.
10、询盘报价邮件常用语句(句首)
11、询盘报价邮件常用语句(正文)
12、询盘报价邮件常用语句(句末)
Sample
a better reply
Dear buyer:
It is good to hear from you inquired about my bamboo baskets on September 15, sent you a company catalog at that can send you a second catalog if you need?
You are not the only importer in Brazil that has asked us about bamboo baskets. I have also received inquires from ABC company,Universal Co Ltd in Brazil,but they always inquired another kind of will introduce this kind of basket for you if you you like me to help you by making a special sample for you Brazil market?
Dear Sirs: May 1, 2001
Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.
Yours faithfully
Dear X,
Tank you for your inquiry.
Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon. Please place your order as soon as possible. Thank you!
(name)
Gentlemen: June 20, 2001
Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.
We have obtained your name and address from the Commercial Counselor\'s office of the Embassy of the people\'s Republic of China in China. We are now taking this opportunity to write to you to see if we can establish business relations through some practical transactions. We have learned from the China Council for the promotion of international trade that you are selling electrical appliances.
The Chinese Consul in China has recommended your name to us. Your city is a large exporter of goods produced in. We have already known your name and address and that you are an experienced importer.
We are pleased to quote you and hope that you can promote sales in your market We have learned from your specialized business that you are one of the representative importers provided to us by J. Smith Co., New York, and have informed us that Tokyo Chamber of Commerce has recommended your company to us, and that your city bank of Japan has informed us that you are one of the major importers (exporters) in China and that you are interested in doing business with China. We understand that you are a potential buyer in China, which is within the scope of our business.
从^驻中国大使馆商务参赞处得知贵公司的名称和，我们现在利用这个机会写信给你，看看能否通过一些实际的交易来建立业务关系。我们从中国国际贸易促进委员会获悉，你方正在电器，中国驻华领事向我们推荐了你方的名字贵市是年生产的货物的大出口商，我们已得知贵公司的名称和，并了解到贵公司是一家经验丰富的进口商，我们很高兴向你方报价，希望你方能在你方市场上推销，我们从贵公司专门从事的业务中了解到，我方得知贵公司是纽约J史密斯公司提供给我方的具有代表性的进口商之一，并告知我方东京商会已向我方推荐贵公司，日本贵市银行已通知我方，贵公司是中国的主要进口商（出口商）之一，并有意与中国进行贸易往来。我方了解到，贵方是中国的潜在买家，这属于我们的业务范围。
we had your enclosed drawings of 5 types of machines in your letter feb. 2, . would you please inform us by return of the price, discounts, terms of payment and the time when you can deliver them. if your quotations are suitable and the quality proves good, we’ll be pleased to invite your representative over for detailed discussion.
我方收到贵方2月2日函及随函所附有关5种机械的图纸。
请函报有关机械的价格、折扣、付款方式及最早的交货时间。
如果报价合理并能证明质量优秀，我方将邀请贵方的代表过来详谈。
我们已向该公司提出询价( 询盘 )。
we addressed our inquiry to the firm。
对该公司的询价信，我们已经回复。
we answered the inquiry received from the firm。
我公司已收到，该公司关于这类商品的 询盘 。
we have an inquiry for the goods received from the firm。
我们已邀请客户对该商品提出询价。
we invited inquiries for the goods from the customers。
敬请将贵公司的进口商品目录寄来为荷。
will you please let us have a list of items that are imported by you。
如能得到贵方特殊的询价，则甚为感谢。
we shall be glad to have your specific inquiry。
敬请惠寄报价单和样品可否? 请酌。
would you care to send us some samples with the quotations。
由于这一次订购是合同的组成部分，请提供最好的条件。
please put us on your best terms，as this order forms part of a contract。
请告知以现金支付的优惠条款和折扣比例。
please state your best terms and discount for cash。
由于打折扣，请告知最好的装货(船)条件。
please put us on your very best shipping terms as regards discount。
请告知该商品的价格和质量。
please let us have information as to the price and quality of the goods。
请对日本生产的合成纤维的制品，如尼龙、维尼龙、莎纶等报最低价格。
please quote us your lowest price for sundry goods，including synthetic fiber good，including synthetic fiber goods，such as nylon，vinylon，and saran made in japan。
敬请告知该货以现金支付的最低价格。
kindly favour us with the lowest cash price for the goods。
敬请告知贵公司可供应的上等砂糖的数量和价格。
kindly let us know at what price you are able to deliver quantities of best refined sugar。
请报德克萨斯州产中等棉花50包、11月份交货的最低价格是多少?
at what lowest price can you quote for 50 bales middling texas cotton for november?
请报10英担、一级软木(瓶)塞的最低价格。
please quote us the lowest price for ten cork。
请对上述产品报运至我方工厂交货的最低价格。
we shall be obliged by a quotation of your lowest price for the said goods free delivered at our works。
请贵方惠寄商品目录并报价、谢谢。
i shall be glad if you will send me your catalogue together with quotations。
请对该商品报最低价。
please quote us your lowest prices for the goods。
贵公司7月1日来函就该商品优惠条件的 询盘 敬悉。
we have received your letter of july 1，enquiring about the best terms of the goods。
如收到贵司对机械产品的询价，我们将甚表谢意。
we shall be pleased to receive your enquiries for the machineries。
如能告知该商品的详细情况，则不胜感谢。
we would appreciate receiving details regarding the commodities。
如您能告知该商品的现行价格，将不胜感谢。
we would appreciate it if you will please let us know the ruling prices of the goods。
一．初入岗位
我是今年6月份毕业的，刚迈出校门就直接来到了深圳。出校门之前我还在迷茫，不知道要做什么工作，也没有给自己找到一个明确的定位。我知道自己不是那种安贫乐道的，我要给自己顶下目标，并且努力奋斗。因为在毕业之前，我也做过两份工作，一份是导购，一份是商务接待，由于各种原因没能继续坚持做下去。
直到9月份24日我有幸进入新起点这个大家庭，在公司领导和同事的帮助下，我在认识产品、熟悉产品、推广产品各方面的知识上有了很大的提高。在这里我要感谢我的领导和同事们对我的点滴帮助。
初入外贸销售这个行业，我除了在学校里所学的外贸英语知识和国际贸易知识，缺乏实际经验，对于阿里巴巴国际推广平台的操作一点也不清楚。首先第一件事，我就是要熟悉公司产品。因为公司人不多，初来乍到，怀揣着梦想的激情全心的投入学习中。公司的产品目
二、熟悉业务流程
在逐渐接触国际贸易的过程中，我通过阿里巴巴平台免费版，收到了很多客户的订单（阿里巴巴的平台），可惜都是批量小的一些样品单，最终因为因现实支付方式不能通过支付宝而告终。在10月伊始，经过半个月的产品熟悉，询盘回复，终于有位瑞典客户接收我们的付款方式，转账成功。第一笔外贸订单成了，虽然只是一个小订单，缺从中学会了很多。接收款项后，随后跟单，让生产安排生产并联系国际货运快递。
在国际快递方面第一次接触了dhl/ups/fedex，其间还是出现一点小插曲，联系货运后，货物到香港了，快递公司说是地区偏远要加偏远费。因小订单，dhl运费算得过于精确，导致货物退回来，重新找了一个货运公司，改走fedex。这样耽误了几天的货期。不过经过
这次的教训，明白了算运费的时候要按值计算，宁愿多收一点，联系快递的时候要货代把地址查下是不是偏远地区。
三、参与展会
10月中旬，公司参与了广州第xx届国际采购博览会，展会上的客户基本上都是国外的。其间因展会上同行较少，参与竞争的不是很多，这又是我们该发挥的时候了。几个同事都在给公司产品做宣传，发名片，发资料，尽量吸引更多的客户来看我们的展厅。与外国客户交流又成了一门技巧，要吸引有意向的客户，要让没有意向的客户接触和了解我们这一产品，归根结底说白了就是来者绝不放过。与外国客户的交流中，也学到了如何向客户介绍我们的产品，如何讲解剖析产品优势。一个展会办下来，临时出售了小批量产品，收到了很多外国客户的名片，也发了一些自己的名片，希望将来可以联系一些有意向的客户。
展会过后，就是分析名片，收发邮件了。有经验的同事，接到名片及时判断客户意向，联系了客户上门看厂。也做了一笔数量的订单。其间，我学会了要认真判断客户意向，了解客户需求，才能做到有求有应。
四、收发邮件
把展会上的名片整理，分析，回忆一遍，把有意向的，一个一个都发邮件进行问候。在发邮件之前，产品定价又是一项很重要的事。既然是工厂，产品价格就有一定的优势。凭这个优势，价格是没有很大的问题。其次就是价格得详细程度，其间涉及moq，fob等各方面，这就是考验产品熟悉程度了，报价单的一目了然也很重要。要明确自己的产品报价与市场行情差价，及如何以达到报价的正确性，让客户查到公司知道公司的主要经营产品及及产品优势与核心竞争力。
所以小小的一份报价表，看似简单，实则要经过仔细和认真的推敲。报价应报得恰如其分，不能过低，也不能过高；好东西不能贱卖，普通的产品不要报高。因为客户往往会从你的报价来判断你的诚实性，并同时判断你对产品的熟悉程度；如果一个非常简单普通的产品你报一个远离市场的价位，甚至几天都报不出来，这说明你的诚实性不够，你根本不懂这一行，自然而然客人不会对你再理会。
但是呢，一连几百份邮件发出去，没有几个人回应，石沉大海，让人觉得心灰意冷的。但是，不能放弃，就得自身找找原因了。可能价格没有设置好，图片不够吸引眼球，产品信息没有详细……等一大堆的问题，一个一个分析，解决。
五、接触阿里巴巴会员版
11月份开始接触阿里巴巴会员版的业务子账号，发布产品信息，提高产品曝光率，进而增加询盘的机会。发布产品信息又是一项繁杂的工作。首先，每一个产品的标题不能雷同，图片必须清晰。其次，最重要的是关键词要选好，而且要选关键词排名靠前的，这样才能提
高产品的搜索度。关键词的设置可以三个雷同，可以5种以上产品竞争一个关键词，尽量想办法提高曝光率。最后就是产品信息的匹配了，有头有尾必不可少，不能牛头马嘴，也不能张冠李戴。不同的产品要匹配相应的信息。发布了一千多条产品信息，询盘也相应上升了，在线咨询的客户也多了起来。
买家总会货比三家，一个询盘他会发给很多的供应商，因而买家远是专业的。作为外贸工厂最主要的优势是能提供厂家直销价，和产品质量的监督。因而定价要定的合理，才能赢取更多的客户。
但，在公司提供客户需求信息资源这一块中，也屡次没有取得好的成绩，错过了很多展会客户资源，主要是因为自己不会跟进客户，不知道怎么样来跟进，在这点我以后会好好学习，耐心地请教。在平时的各项工作中精耕细作，紧跟所有客户资源，及时掌握客户的需求，作出相应的计划和工作。在今后的工作中，争取把握分析、处理好各项工作中，加强同客户的交流、沟通。知己知彼，方能百战不殆，了解他们的需求，能够准确地处理好，来羸得客户。
六、工作失误
前段时间因为报价失误，和客户理解的不一样，导致公司流失了一个客户。客户要的是模组，我就按我们常规的报价，一个模组报给他。等客户寄来样品，要我报价，他的样品是两个模组一套的。我却没有理解好，还是按一个模组的价格报了出去。其间几天也没有沟通
好，相互间理解不当。直到客户过来签合同才弄明白报价严重失误了，这一点，我觉得自己太大意了。工作时需要细心的，能想到的要尽量想到，不懂的地方一定要问。三个臭皮匠顶的上一个诸葛亮，这是个真理。提出来就总会找到解决的办法的。
七、心得体会
1、“努力不一定成功，放弃一定失败”是篮球运动员姚明曾经说过的一句话，用这句话在时刻提醒、鞭策着自己。在公司的这段时间让我意识到，一名合格的外贸业务员，要从基础做起，筑稳根部，不眼高手低，不心浮气躁，虚心求教，耐心学习。
2、专业的学习，要进行实际结合。要熟悉专业的外贸术语，特别是led行业，要抓住客户的需求，给予客户相应的服务。与客户交流要有针对性。
3、要尽心尽责的做好本职工作。要做好手头的工作，专心工作，做好与客户的交流和联系，不懂得地方要耐心请教。
4、心态决定一切
怀疑、抱怨、无所谓、思想上的懒惰这些态度对工作是致命的。认识到工作是自己的事便不会有懒惰的思想。要长期坚持下来，不放弃，失败乃是成功之母。
八、展望20xx
辞旧迎新，展望20xx年。新的一年已经开始，紧张而又忙碌的工作拉开了进程，明确公司的目标、计划。计划好自己的工作和个人目标。本人将更认真工作，刻苦学习业务知识，提高自身的能力来努力完成公司的销售任务和目标，同时希望公司和个人再上一个新的台阶，坚持下去，好好奋斗！
以后的路还要怎么走，我也不知道，但是我知道，只要自己不断的努力，那么迎来的就一定是很好的前景，所以我只有自己不断的努力了，因为自己是要生活的。生活和工作中有很多的事情来做，需要不断的努力。
以上是我的年度个人工作总结，请领导给予指正。
Gentlemen： Sep. 1, 2001
We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to .
外贸邮件模板
Dear **
Nice to meet you .
Thank you for the favor of our products .At the same time .We would very much like to work with you to establish long-term friendly relations of cooperation . I am sale director of santong plastic Supply name is have 8 years experience plastic bottle and box . I think we could get your mind.
Our business model is both whole sale and retail. So that we will accept the DIY style or Own Style form the MOW is 1 piece as retail price .
Dear x,
Thank you for your interests in my item.
I am sorry but we can’t offer you that low price you asked for.
We feel that the price listed is reasonable and has been carefully calculated and leaves me limited profit already.
However, we’d like to offer you some discounts on bulk purchases.
If your order is more than X pieces, we will give you a discount of xx% off.
Please let me know for any further questions. Thanks.
Dear__________,
Thank you for your inquiry dated __________regarding__________.
Please find the detailed product information as follows:
Product Description: __________
Specifications: __________
Packaging: __________
Price: __________
Payment terms: __________
We look forward to hearing from you soon and processing your first order.
__________
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